My latest mental_floss story has been posted.

6 David & Goliath Trademark Disputes

I had a really good time writing this one. I actually spoke to the kid who started The South Butt here in St. Louis, so that was fun.

I’m pretty happy with the response it’s getting so far on the site, but I’d like to see it go to Digg.com or maybe find a home at CNN. I could use another hit before going into the New Year.

By the way, look for the latest issue of mental_floss Magazine to hit newsstands in the next few weeks, featuring yours truly. You can bet I’ll be posting about that as soon as it happens.